Frequently Asked Questions
What is Tough Enough, Smart Enough?
A public service announcement campaign featuring University of Illinois student-athletes and coaches delivering positive messaging towards youth.
What is the meaning behind the campaign/slogan?
To encourage young people to be tough enough to stand up for what they believe in and smart enough to make good decisions.
My media outlet is not in Champaign, can I still get involved?
Yes, this is a statewide initiative that has already reached into national outlets and into media from other states. You can join if you're located outside of Illinois.
What is the format of the spots?
Tough Enough, Smart Enough features television (beta), radio (mp3), print (2x5 and 3x8), and billboard.
Are the spots already made?
Yes, the spots have already been created and are available upon request.
How long are the television and radio spots?
Each spot is thirty seconds in length.
Are the print spots available in other sizes?
Newspaper spots may be re-sized upon request.
What are the requirements for being a participating partner?
By agreeing to be a participating partner and accepting the PSA spots, we encourage your organization to run the spots when space is available or you feel it is appropriate. We trust it will be part of your ongoing programming or content. We will request affidavits to confirm active partnership.
Will my organization receive recognition for being a participating partner?
Yes, your organization will be featured on fightingillini.com on a specific Tough Enough, Smart Enough homepage and in press releases on an annual basis.
When is the start date?
As soon as your organization has space available.
When is the end date?
There is no end date. Tough Enough, Smart Enough will be an ongoing campaign with additional spots produced throughout the year. We will send you new spots when they become available.
Which Fighting Illini are featured in the campaign and what is their messaging?
New coaches and student-athletes, as well as new messages, are added on a regular basis. Check here for updates and changes.
2010
Television
- Head Men's Basketball Coach Bruce Weber and the importance of education.
- Men's Basketball Player Mike Tisdale and the value of reading books.
- All-American Volleyball Player Laura DeBruler and the importance of not being a bully.
Radio
- Head Men's Basketball Coach Bruce Weber and the importance of education.
- Men's Basketball Player Mike Tisdale and the value of reading books.
- All-American Volleyball Player Laura DeBruler and the importance of not being a bully.
- Head Football Coach Ron Zook and the importance of being active and eating right.
- Head Men's Basketball Coach Bruce Weber and the importance of education.
- Men's Basketball Player Mike Tisdale and the value of reading books.
- All-American Volleyball Player Laura DeBruler and the importance of not being a bully.
- National Champion Golfer Scott Langley and the importance of being environmentally responsible.
- Football Player Nathan Scheelhaase and the importance of being active.
- Football Player Tavon Wilson and the importance of not being a bully.
Billboard
- Head Football Coach Ron Zook and the importance of being active and eating right.
- Head Men's Basketball Coach Bruce Weber and the importance of education.
Do I have to run all the spots?
No, we will send your organization all spots and you can decide which are important and applicable for your needs.
I want to run a spot featuring an athlete from my area, can you create a spot featuring them?
Although we are proud of all of our student-athletes, unfortunately we cannot highlight all of them through the PSA spots. The athletes and coaches selected are the only ones we are able to feature at this time.
How do I request the spots?
Please contact Brooke Buzard in the marketing and promotions department at (217)333-8782 or bbuzard2@ad.uiuc.edu.
I still have a question that was not addressed. Who can I talk to?
Please direct further inquiries to Brooke Buzard in the marketing and promotions department, (217)333-8782, bbuzard2@ad.uiuc.edu.
